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Suncorp Bank Case Study Video

Meeting Customer Needs with the Power of AI

“Using Elula’s AI products has been a game changer for us.”

Karen Walsh, Head of Home Lending Product, Suncorp Bank

Suncorp Bank has been an integral part of the banking landscape since 1902 and has grown to become the sixth largest bank in Australia, meeting the financial needs of over a million customers each year.

Suncorp Bank has a strategic focus on achieving sustainable growth and delivering a positive experience for customers throughout their entire journey. Suncorp Bank recognises the role of technology in achieving these goals and has a strong commitment to ‘delivering value faster and smarter by leveraging new technology’.

Suncorp Bank first engaged Elula in 2021 and since then, Elula has solved some of their most challenging problems through our advanced AI technology. Suncorp Bank is using Sticky to predict the needs of more customers, which is delivering outstanding results through increased retention rates. Elastic is helping Suncorp Bank’s pricing teams find the right rate to offer home loan customers, creating a win, win for both the customer and the bank.

Watch our testimonial video to learn more.