Nudge was built to grow your business by identifying customers who are likely to respond to prompts for new products and services. We know every customer is different, so we designed Nudge to analyse customer behaviour and identify engagement opportunities tailored to specific needs.
For banks, these could be existing customers who are considering taking out new loans or top-ups, including customers who have loan accounts with other providers. Or they may simply have existing loans which they would like to restructure for any number of reasons.
For insurers, these could be existing customers who are likely to take up riders and add-ons.
For superannuation funds, this may be former or inactive members who you are most likely to win back.
Nudge uses industry leading AI to identify customers most likely to take up a new product or service and it empowers your team to contact them with timely solutions.