Delivering Competitive Gains with AI
“Elula brings a broader and different perspective, they listen to our challenges, they help formulate a solution in response to those problems, which helps drive the outcomes that we’re looking for.”
Chris Malcolm, Chief Data & Products Officer, P&N Group
P&N Group represents P&N Bank in Western Australia and BCU Bank in New South Wales and Queensland. The organisation has grown and evolved over many years, while maintaining a strong focus on enriching the lives of customers and communities through financial inclusion.
P&N Group’s AI strategy recognises the need to augment internal capabilities with external suppliers, to bring the right balance, thinking and timeliness to the delivery of AI projects. Overall, partnering with Elula has enabled P&N Group to deliver much more in the AI space.
Elula has helped P&N Group advance their data and analytics capability – Sticky is helping to achieve their goal of increasing retention rates through stronger engagement with customers, and Nudge is driving business growth through increased customer acquisition.
Watch our testimonial video to learn more.
